What are digital avatars and what are they for
Previously, companies used to promote mascots — fictional characters that reflected the mood of brands, and now they are starting to create digital avatars for this. Together with the producer of the TDS company Irina Rudenko, we understand how the mascot differs from the avatar, where they are used and whether the technology has a future.
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Created in Moscow: developments of the capital's scientists help doctors save lives
Created in Moscow: developments of the capital's scientists help doctors save lives
Created in Moscow: developments of the capital's scientists help doctors save lives
Created in Moscow: developments of the capital's scientists help doctors save lives
Russian developers have presented a gadget for drivers of official transport - a medical smart bracelet
Russian developers have presented a rather curious and useful gadget. It will help you remotely monitor the health status of service transport drivers online. Overwork, malfunction in the body, stress levels and even alcohol consumption, doctors will be able to identify a driver who is hundreds or even thousands of kilometers away from them. The information will be promptly transmitted to the company's management, and those already have to decide how to urgently remove such a driver from the flight.
The capital's company is launching the production of bracelets for remote health monitoring
The Moscow manufacturer will begin serial production of smart bracelets, which will be used within the framework of a single platform for remote health monitoring "Digital Avatar". This was announced by the head of the Department of Investment and Industrial Policy of Moscow Vladislav Ovchinsky.
"Current report": smart bracelets for health monitoring will be released in Moscow
Smart bracelets from a Moscow manufacturer will appear on the market in autumn. The test samples are already ready. While a person is doing his own business, the device monitors the work of his heart, brain and records all the data that can then be useful to doctors. Read more – on the air of the Moscow 24 TV channel.
Medical health bracelets: the latest development of Russian scientists;
Medical health bracelets: the latest development of Russian scientists;
Drivers are testing a new automated complex of remote health diagnostics on themselves
Drivers are testing a new automated complex of remote health diagnostics on themselves
Kaluga is ready to try out a special bracelet for drivers
Kaluga is ready to try out a special bracelet for drivers
Previously, companies used to promote mascots — fictional characters that reflected the mood of brands, and now they are starting to create digital avatars for this. Together with TDS producer Irina Rudenko, we are looking into how the mascot differs from the avatar, where they are used and whether the technology has a future.
h2-How digital avatars appeared
The ancestors of avatars were mascots. Remember, for example, the Quickie rabbit, which was developed by the brand "Nesquik". The main consumers of cocoa are children, so a logo and a bright slogan would work badly for this audience. And when an animated rabbit appeared that has a name and feelings, it turned out to establish a close emotional connection between the audience and the hero.
Previously, companies used to promote mascots — fictional characters that reflected the mood of brands, and now they are starting to create digital ones for this
The ancestors of avatars were mascots. Remember, for example, the Quickie rabbit, which was developed by the brand "Nesquik". The main consumers of cocoa are children, so a logo and a bright slogan would work badly for this audience. And when the animated rabbit appeared.
h3-In addition to presenting brands, digital avatars can:
The ancestors of avatars were mascots. Remember, for example, the Quickie rabbit, which was developed by the brand "Nesquik". The main consumers of cocoa are children, so a logo and a bright slogan would work badly for this audience. And when an animated rabbit appeared that has a name and feelings, it turned out to establish a close emotional connection between the audience and the hero.
Formation of an employee's risk group based on the collected data and the history of his diseases
Formation of clinical recommendations to the doctor
General assessment of the patient's health based on the analysis of the state of his immune system
h2-How to create digital avatars
The ancestors of avatars were mascots. Remember, for example, the Quickie rabbit, which was developed by the brand "Nesquik". The main consumers of cocoa are children, so a logo and a bright slogan would work badly for this audience. And when an animated rabbit appeared that has a name and feelings, it turned out to establish a close emotional connection between the audience and the hero.
Scan. A person puts on a special mocap suit with sensors that help to detect movement. High-precision cameras capture his movements, much attention is paid to facial expressions.
Creating a model. The resulting data array is transmitted to a computer in the form of a cloud of dots or small three-dimensional polygons, the computer collects this data into a single picture.
Mockup recording. The movements of a real person are transferred to digital characters.
Scan. A person puts on a special mocap suit with sensors that help to detect movement. High-precision cameras capture his movements, much attention is paid to facial expressions.
h2-What are digital avatars
In simple terms, a digital avatar is a 3D character with its own story and character. That is, it is not a static picture, but an imitation of real life, which the owner of the avatar broadcasts through social networks.
Speaking in the language of designers, a digital avatar is the same tool as a logo, name or sign in identity. Avatar simplifies and expands communication with the audience. This is the face of the brand, its ambassador in all universes, which can change along with the goals of the company. In simple terms, a digital avatar is a 3D character with its own story and character. That is, it is not a static picture, but an imitation of real life, which the owner of the avatar broadcasts through social networks.
Speaking in the language of designers, a digital avatar is the same tool as a logo, name or sign in identity. Avatar simplifies and expands communication with the audience. This is the face of the brand, its ambassador in all universes, which can change along with the company's goals.